WiT Virtual Series: Fuel Your Friday
Event Details: Product Thinking in an AI-First World: How Direct Supply Keeps the Customer at the Center of Innovation
Event Date: Friday, April 10, 2026
Event Time: Noon - 1:00 PM
Location: It’s virtual! After you register, you'll receive the Teams Link.
About this virtual event:
In the evolving landscape of technology-driven industries, the gravitational pull toward artificial intelligence can be both transformative and perilous. At Direct Supply, our mission to improve the lives of seniors through innovation has always been anchored in solving the right problems for our customers.
As AI reshaped what’s possible, we faced a familiar challenge: how to move fast with emerging technology without drifting from customer outcomes.
This talk will share Direct Supply’s journey at the intersection of AI and product transformation. We’ll explore the cultural, organizational, and strategic shifts that helped us double down on product thinking, anchoring every decision in customer value, while embracing AI as an enabler of innovation and growth. Through real examples, we’ll show how focusing on the right problems, fostering rapid experimentation, and delivering measurable outcomes allowed us to harness AI’s power without losing sight of what matters most: our customers.
About the experts:
Wendy Dole, Director of Engineering at Direct Supply
Leading teams building mission critical technology for senior living and healthcare. Experienced engineering leader with 20+ years in software development, technical strategy and modernizing complex systems.
Background in leading large, distributed engineering teams across industries including retail, education, finance and now senior care technology.
Beth Jagodinsky, Director of Product Management at Direct Supply
Leading the enterprise product management function across direct supply. With 15 years in product with a focus on product discovery and strategy and building B2B 0-1 technology applications.
Worked in startups to fortune 50 across industries including Groupon, UPS, NM and SaaS. Huge advocate for WiT Wisconsin.
