Event Details:
The world of digital marketing is changing at an unprecedented pace. With emerging technologies, shifting consumer behaviors, and the growing influence of AI, marketers must stay agile and continually sharpen their skillsets to stay relevant. Are today's marketing professionals, from students to seasoned experts, equipped for the challenges ahead?
Join us for an engaging discussion led by Kathy Fredrickson, teaching professor at UW Oshkosh and director of the SBDC Digital Marketing Clinic, as she dives into what digital marketing looks like today, the latest industry shifts, and how marketers can future-proof their careers. Kathy will share her insights into the skills employers are looking for and how her "layering effect" helps students build the necessary expertise to stay ahead in these tumultuous times.
Two of Kathy's student consultants will also join the conversation to share firsthand how solving real business problems at the Digital Marketing Clinic has helped them gain confidence and develop in-demand skills that are crucial for navigating the ever-evolving digital marketing landscape. Whether you're a marketing professional eager to stay updated on the latest trends or a student looking to understand where the industry is heading, this event is packed with actionable insights to help you thrive.
Event Agenda:
- 7:00 - 7:30 a.m.: Registration & breakfast.
- 7:30 - 8:45 a.m.: Kathy and two of her students will discuss:
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- The future of digital marketing
- The latest trends and technologies reshaping the industry
- How to build relevant skills to stay ahead
About the Speaker: Kathy Fredrickson
Meet Kathy Fredrickson, a trailblazer in digital marketing education and the dynamic Director of the Wisconsin SBDC Digital Marketing Clinic. As a teaching professor at UW Oshkosh, Kathy has empowered over 1,000 students with comprehensive knowledge in digital marketing, analytics, audience measurement, and social media marketing. Her guidance has propelled nationally recognized student teams in the American Advertising Federation’s National Student Advertising Competition.
In 2021, Kathy founded the Digital Marketing Clinic, where 29 student consultants have dedicated over 6,600 hours to assist more than 400 businesses across 52 Wisconsin counties, supporting over 4,100 jobs. Her professional journey includes leading roles in advertising and running her own consulting firm since 2004.
Kathy co-founded Women in Technology-Wisconsin in 2015 alongside her college roommate, Michelle Schuler of Microsoft. She's also shared her expertise through workshops at the Americas SBDC National Conference, the Green Bay Packers Mentor-Protégé program, and the Stukent Digital Marketing Educators Summit.
