In an era where cyber threats are more sophisticated and prevalent than ever, organizations must be prepared to both prevent and respond to crises swiftly. Join us for Cyber Shield: Navigating Crisis Control in a Digital Age, whether you're a business leader, IT professional, or digital enthusiast, this session will provide valuable knowledge to enhance your cybersecurity posture, fortify your defenses and navigate the complexities of digital crisis communication and management with confidence.
Speakers:
Jen Lotze
Jennifer Lotze serves as the Cyber Security Coordinator (CSC) for the state of Minnesota in Region 5 (Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin) at the Cybersecurity and Infrastructure Security Agency (CISA). Based in Minnesota’s Twin Cities, Jennifer supports CISA’s mission of strengthening critical infrastructure.
Jennifer has been with CISA since 2024. Prior to joining CISA, Jennifer was previously a special education teacher followed by leading the technology department for the Hudson School District in Hudson, WI. In this role, Jennifer orchestrated initiatives to integrate technology seamlessly into educational practices, ensuring equitable access for all students, planned several major infrastructure upgrades including a 100 million dollar referendum project and created a culture of safety/security that is currently deeply embedded within all district processes.
She dedicates her time to volunteer efforts, previously serving as the organization Chair for the Wisconsin Educational Technology Leaders organization. In this capacity, she lent her expertise to shape statewide initiatives, provided professional learning for district technology leaders and advocated for the effective integration of technology in education. Currently, Jennifer serves as the President for the Northwest region for Women in Technology – Wisconsin, championing diversity and inclusion in the tech sector. She also served as the K-12 lead on the Wisconsin Critical Infrastructure Cyber Security Grant Working Group and led the Cyber Security Curriculum working group, collaborating with the National Cyber Watch Center to develop educational pathways for teaching cybersecurity in K-12 schools.
Tracy Habisch Ahlin
Tracy Habisch-Ahlin has led the Hudson School District’s communications and community relations activities for over sixteen years. As the leader of a one-person school communications shop, Tracy has lived all the roles of a school PR professional. With an educational background in childhood trauma and resiliency in kids, Tracy willingly took on the responsibility of developing the Hudson School District’s crisis prevention, preparedness, response and recovery plan. Her combination of social service and school communications provides a systems approach in response to crises. In addition to her work with the Hudson School District, she serves as a regional Critical Incident Response Team member with the WI Office of School Safety. She is a past-president of the WI School Public Relations Association and has written articles and presented on crisis communication as an active member of the organization.
Is your company using a CRM (Customer Relationship Management) platform to connect with customers? How essential is it to keep evolving these tools to meet customers where they are? And, what do the next decade of CRM innovation look like? From AI-driven insights to reimagined customer journeys, CRM platforms are evolving rapidly— What role will AI play in changing the customer experience? While we may not have all the answers, we promise to explore thought-provoking questions and share fresh new insights!
Join Kari Lessard, Salesforce consulting leader from Turnberry Solutions, and host Lisa Hayes, AVP Business Agility Transformation at Quartz Health Solutions for a forward-looking discussion on how your business can leverage CRM and emerging tech to enhance the customer experience.
Host: Lisa Hayes, Quartz Health Solutions, Board Member - WIT@Work South Central
About the Speaker: Kari is a Salesforce Consulting Leader with 15+ years of on the platform and 12+ years in the Salesforce professional services ecosystem. She has worked in a variety of Salesforce roles including BA, Solution Architect, Trainer, Project Leader, Change Manager, and Delivery Partner. Kari has successfully implemented Salesforce for a variety of organizations across multiple industries with a focus on healthcare. Her platform expertise includes Experience Cloud, Sales Cloud, Service Cloud, as well as industry specific clouds such as Health Cloud. Kari is well-versed in agile and is a Certified Scrum Master and SAFe Program Consultant.
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